Your AI shopping sidekick

Meet Witty.
Shopping just
got smarter.

The right gift. A better price. Something more you. Tell Witty what you need, and turn all those options into a decision you feel good about.

Join Early Access

A smarter way to shop is on its way.
Plus, a chance to win a $100 Amazon.com gift card.

Less searching. More finding.
Your shopping sidekickA little wit.
A clearer choice.
Motion off · device preference
A little shopping clarity.A preview of shopping with Witty
Sample chat
You

A gift for my sister. Skincare lover. $75 budget.

Witty

Let's find something she'll actually love. Is she into everyday essentials or a little luxury?

Illustrative conversation. Witty is preparing for launch.

Your taste. Your budget. Your call.

Made for real-life shopping

Shop the way
you actually think.

No perfect search phrase required. Bring your budget, your wish list, or your very specific idea. Witty is being built to help you work it out.

01

Find it

“A black tote under $125. Polished, not precious.”

Start with your style, your budget, and the details that matter.

02

Compare it

“Which of these air fryers is actually worth it?”

Make sense of the differences without a dozen open tabs.

03

Gift it

“Something for Dad. He already has everything.”

A person, an occasion, a budget. That's a good place to start.

04

Deal check it

“It's 40% off. But is it a good price?”

Look beyond the discount label with price history and context.

05

Find an alternative

“I love this bag. Just not the $280 part.”

Explore a similar look or function at a more comfortable price.

06

Help me decide

“What makes the most sense for me?”

Get a clearer picture of the tradeoffs. The final call is yours.

How Witty works

One conversation.
Better shopping decisions.

Get to know Witty
  1. 01

    Tell Witty what you need.

    A gift for someone tricky. A budget you want to stick to. Start with what matters to you.

  2. 02

    Make sense of your options.

    Explore comparisons, practical tradeoffs, alternatives, and price context in one conversation.

  3. 03

    Make the call. Your call.

    A clearer picture, without the pressure. You decide what to buy, when to buy, or whether to wait.

A little price perspective

A “sale” should
have to prove itself.

A big discount doesn't always mean a good price. Witty is designed to help you look at the history, the alternatives, and the bigger picture before you buy.

Shop with more confidence
THE PRICE PICTUREIllustrative example

Countertop air fryer

Price history
Current price$89
Recent low$74
Typical price$79
Three weeks agoToday

Worth waiting? In this example, it was $74 three weeks ago. The “sale” price is $15 higher.

Sample prices only. Not a live product recommendation.

Meet your shopping sidekick

A second opinion.
With personality.

Witty is being built for the “I love it, but…” moments. The hard-to-buy-for people. And the purchases you'd like to think through with someone.

A little wit. A clearer choice.

The smarter shopping edit

A few good habits.
No AI required.

Witty is coming. Smarter shopping doesn't have to wait.

WITTY NOTE / 01

Look past the “was” price.

A crossed-out price is only useful with context. Check the item's recent prices before trusting the discount.

WITTY NOTE / 02

Do the per-unit math.

Bigger isn't always better value. Compare price per ounce, count, or load to see what you're really paying.

WITTY NOTE / 03

Read the middle reviews.

The three-star reviews often explain the everyday tradeoffs, not just the best and worst experiences.

WITTY NOTE / 04

Give your cart a day.

A little time can separate a useful purchase from an impulse. See how you feel about it tomorrow.

You're early. We like that.

Your next great find
starts here.

Be first in line to meet Witty. Join for early-access news, smart-shopping tips, and a chance to win a $100 Amazon.com gift card.

Good taste. Better decisions.

Let's keep you in the loop.

Launch updates, straight to your inbox.

Joining enters you in our $100 Amazon gift card giveaway. No purchase necessary. Official rules.

$100Amazon.com gift card

A little something to look forward to

Your first great find could be on us.

Join and confirm your email by December 15, 2026 at 11:59 p.m. Pacific. One winner. No purchase necessary. Amazon is not a sponsor.

See official rules
Enter the giveaway

A little more clarity

Good questions.

Here's what to know before we launch.